Session: Social Media Analysis and Tracking

Thursday, August 21st, 2008

This session is defined by the SES website as: "Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening in cyberspace, often in real time. By using buzz monitoring tools such as Buzzlogic, search professions can be very effective in finding influencer's within online conversations ...

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Session: Social Media Marketing, What is it and What is it Good For?

Thursday, August 21st, 2008

The SES website describes this session as "Marketing to and through social networks means humans are hot again. Not as directory editors; it's Web 2.0, and your customers are in control. The old-fashioned media buy has gone bye-bye. Social media marketing is fast emerging as a must-have in search strategies. ...

Posted in SES San Jose 2008 | 1 Comment »

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