SES San Jose 2008 is Complete!

Friday, August 22nd, 2008

It wouldn't be SES if the Fairmont didn't get Google-banned every night, right? Drew and I drove back today, and I'm pretty wiped.  We're pretty proud of the blogging for the week, and we're already working on some new content to post that isn't related to SES.  There might be another ...

Session: SEO Rehab and Intervention

Thursday, August 21st, 2008

This might have been the most refreshing session at SES.  Toward the end, far after the exodus of uninvolved marketing ladies during the session's awkward but poignant opening, a lot of valuable conversation pursued that gave some fascinating insight into the minds of many of the top players in the ...

Top 10 Best Swag Giveaways From SES 2008

Thursday, August 21st, 2008

We all know that cruising the trade show floor is the best possible way to end up with exciting crap to give to our kids/spouse/dog/cousin/retarded nephew. Of course it will be forgotten or discarded withing the next 48 hours, but that doesn't stop us from pretending to be interested in ...

Top Ten Booths at SES San Jose 2008

Tuesday, August 19th, 2008

I decided not ranking the booths in terms of “most awesome” or “best looking.” Instead, I’m pointing out the ones that make the most lasting impression. After all, this is a trade show, so being memorable is the best thing to be. 10: Trade Show Behemoth: Google Analytics [caption id="attachment_86" align="alignnone" width="300" ...

Session: Death of .Mobi

Monday, August 18th, 2008

The folks were nervous and sped through their presentations. But they kept stressing that mobile search and local search go hand in hand. Some takeaways: 1. Don't use the .mobi domain. Use your regular website and use a subdirectory or separate directory structure. 2. Mobile searchers tend to search use tail searches. ...