Internet Marketing: Staying On Top Of The Game

Thursday, August 21st, 2008

Yesterday afternoon's sessions were great for an SEO that isn't content with your run-of-the-mill Matt Cutts blog entries or dated SEO Empire posts that stopped working years ago (note FRANK's funny roll-over comments on the blogroll). Maybe this stuff is written down somewhere and I just haven't found it yet, but I ...

Session: SEO Rehab and Intervention

Thursday, August 21st, 2008

This might have been the most refreshing session at SES.  Toward the end, far after the exodus of uninvolved marketing ladies during the session's awkward but poignant opening, a lot of valuable conversation pursued that gave some fascinating insight into the minds of many of the top players in the ...

Session: Black Hat, White Hat. Playing Dirty with SEO.

Thursday, August 21st, 2008

None of the people on the panel had anything prepared, so this session was purely intended to be an open discussion/debate about the white/black hat issue. As it turned out, this was an idea format, and we got some very candid insights into the thought processes of a handful of ...

Session: Getting Vertical Search Right

Wednesday, August 20th, 2008

I was hoping for this session to be so much more. The panelists all talked about the benefits and profitability of vertical search, but forgot to discuss the one key aspect -- search acquisition. How do you get people to your site from the major search engines if you ...