SEOh My F**cking God!

State of the Industry

The second morning keynote of Ad:tech was a round table discussion with the following:

MODERATOR:
Randall Rothenberg, President and CEO, IAB

KEYNOTE SPEAKERS:
Tina Sharkey, Chairman and Global President, BabyCenter LLC
Rob Master, North American Media Director, Unilever US
Rob Norman, CEO, Group M Interaction
David Morris, Chief Client Officer, CBS Interactive

Rob Norman, an agency guy, started the discussion by stressing that the marketing paradigm isn’t shifting; it has already shifted. It’s time to stop talking about how and when the changes in the marketing world will happen because they are already here. So let’s discuss how to take advantage of new media.

Tina Sharkey said that according to her numbers, email marketing is stronger than ever. She made an interesting point that there is too much crap on the web to trudge through, so when somebody can present digested information in the form of an e-newsletter, people are appreciative.

As an SEO (specifically a Link Builder), I didn’t get a whole ton out of this session. Though I did think it was pretty entertaining when Rothenberg referred to the Obama/McCain election as one of the most important of the 20th century.

-Drew

Tags: ad:tech New York 2008