Archive for November, 2008
Thursday, November 13th, 2008
MODERATOR:
Dana Todd, CMO, Newsforce, Inc.
PANELISTS:
Mike Grehan, Global KDM Officer, Acronym Media
Adam Lavelle, Chief Strategy Officer, iCrossing
Julie Sun, Senior Manager, SEO, MTV Digital Media
Danny Sullivan, Editor-in-Chief, SearchEngineLand.com
Here is a quick overview of each speaker and their major points.
Danny Sullivan:
Honestly, I didn't take notes for Danny's presentation because he said the whole ...
Posted in Convention Coverage, ad:tech New York 2008 | No Comments »
Wednesday, November 12th, 2008
Mobilizing and Leveraging Consumer Insights: Best Practices for the Digital and Social Media Age
MODERATOR:
Jeff Flemings, Senior VP, Renaissance Planning, VivaKi
PANELISTS:
Kay Madati, VP, Audience Experience, CNN Worldwide
Michael Lazerow, Chairman and CEO, Buddy Media, Inc.
Jeff Hunter, Innovation Toolkit Director, Cereal Partners Worldwide, General Mills, Inc.
Marc Ruxin, Chief Innovation Officer, Digital, McCann Worldgroup ...
Posted in Convention Coverage, ad:tech New York 2008 | No Comments »
Wednesday, November 12th, 2008
Keynote: Obama, Apple and Ice Cream - Building Brand Passion Among Millennials
This presentation was overseen by Samantha Skey, Executive VP, Strategic Marketing, Alloy Media + Marketing. The focus was on the panel of six "Millenials," who can be generally defined as people born between 1980-2000. At this presentation, the Millenials ...
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Tuesday, November 4th, 2008
The second morning keynote of Ad:tech was a round table discussion with the following:
MODERATOR:
Randall Rothenberg, President and CEO, IAB
KEYNOTE SPEAKERS:
Tina Sharkey, Chairman and Global President, BabyCenter LLC
Rob Master, North American Media Director, Unilever US
Rob Norman, CEO, Group M Interaction
David Morris, Chief Client Officer, CBS Interactive
Rob Norman, an agency guy, started ...
Posted in Convention Coverage, ad:tech New York 2008 | No Comments »
Tuesday, November 4th, 2008
The first keynote of the conference was presented by:
Jonathan Klein, President, CNN/U.S.
& Geoff Ramsey, CEO and founder of eMarketer.com
Klein dominated most of the available time with his discussion about bringing traditional media out of the past and into the present by taking full advantage of interactivity, social media, and user ...
Posted in Convention Coverage, ad:tech New York 2008 | No Comments »
Monday, November 3rd, 2008
SEOMFG is at ad:tech this week, and holy crap is this thing huge. There are a full 3 floors worth of exibitors. I spent today roaming around booths and getting a feel for the show. It's hard to explain the theme of this convention because it's such a jumble of ...
Posted in ad:tech New York 2008 | No Comments »
