Archive for August, 2008
Friday, August 22nd, 2008
It wouldn't be SES if the Fairmont didn't get Google-banned every night, right?
Drew and I drove back today, and I'm pretty wiped. We're pretty proud of the blogging for the week, and we're already working on some new content to post that isn't related to SES. There might be another ...
Posted in SES San Jose 2008 | No Comments »
Thursday, August 21st, 2008
I missed the first 2 presenters and walked in at the tail end when they started to discuss Reputation Management. This is a very important issue that many people need to pay more attention to. So there are many ways to manage your reputation online and the speaker had the ...
Posted in Black Hat SEO, SES San Jose 2008 | No Comments »
Thursday, August 21st, 2008
This session is defined by the SES website as:
"Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening in cyberspace, often in real time. By using buzz monitoring tools such as Buzzlogic, search professions can be very effective in finding influencer's within online conversations ...
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Thursday, August 21st, 2008
The SES website describes this session as "Marketing to and through social networks means humans are hot again. Not as directory editors; it's Web 2.0, and your customers are in control. The old-fashioned media buy has gone bye-bye. Social media marketing is fast emerging as a must-have in search strategies. ...
Posted in SES San Jose 2008 | 1 Comment »
Thursday, August 21st, 2008
Yesterday afternoon's sessions were great for an SEO that isn't content with your run-of-the-mill Matt Cutts blog entries or dated SEO Empire posts that stopped working years ago (note FRANK's funny roll-over comments on the blogroll).
Maybe this stuff is written down somewhere and I just haven't found it yet, but I ...
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Thursday, August 21st, 2008
This might have been the most refreshing session at SES. Toward the end, far after the exodus of uninvolved marketing ladies during the session's awkward but poignant opening, a lot of valuable conversation pursued that gave some fascinating insight into the minds of many of the top players in the ...
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Thursday, August 21st, 2008
We all know that cruising the trade show floor is the best possible way to end up with exciting crap to give to our kids/spouse/dog/cousin/retarded nephew. Of course it will be forgotten or discarded withing the next 48 hours, but that doesn't stop us from pretending to be interested in ...
Posted in SES San Jose 2008 | 1 Comment »
Thursday, August 21st, 2008
None of the people on the panel had anything prepared, so this session was purely intended to be an open discussion/debate about the white/black hat issue. As it turned out, this was an idea format, and we got some very candid insights into the thought processes of a handful of ...
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Wednesday, August 20th, 2008
Drew and I are headed to dinner to go over everything we saw in this afternoon's sessions. Sorry for the delays in posting, we've been helping with the booth/client stuff quite a bit, too, and that stuff takes a little time.
The sessions this afternoon were awesome, especially for someone that ...
Posted in SES San Jose 2008 | 2 Comments »
Wednesday, August 20th, 2008
I was hoping for this session to be so much more. The panelists all talked about the benefits and profitability of vertical search, but forgot to discuss the one key aspect -- search acquisition. How do you get people to your site from the major search engines if you ...
Posted in SES San Jose 2008 | 1 Comment »
