Archive for August, 2008

SES San Jose 2008 is Complete!

Friday, August 22nd, 2008

It wouldn't be SES if the Fairmont didn't get Google-banned every night, right? Drew and I drove back today, and I'm pretty wiped.  We're pretty proud of the blogging for the week, and we're already working on some new content to post that isn't related to SES.  There might be another ...

Session: Best Kept Secrets to Search

Thursday, August 21st, 2008

I missed the first 2 presenters and walked in at the tail end when they started to discuss Reputation Management.  This is a very important issue that many people need to pay more attention to.  So there are many ways to manage your reputation online and the speaker had the ...

Session: Social Media Analysis and Tracking

Thursday, August 21st, 2008

This session is defined by the SES website as: "Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening in cyberspace, often in real time. By using buzz monitoring tools such as Buzzlogic, search professions can be very effective in finding influencer's within online conversations ...

Session: Social Media Marketing, What is it and What is it Good For?

Thursday, August 21st, 2008

The SES website describes this session as "Marketing to and through social networks means humans are hot again. Not as directory editors; it's Web 2.0, and your customers are in control. The old-fashioned media buy has gone bye-bye. Social media marketing is fast emerging as a must-have in search strategies. ...

Internet Marketing: Staying On Top Of The Game

Thursday, August 21st, 2008

Yesterday afternoon's sessions were great for an SEO that isn't content with your run-of-the-mill Matt Cutts blog entries or dated SEO Empire posts that stopped working years ago (note FRANK's funny roll-over comments on the blogroll). Maybe this stuff is written down somewhere and I just haven't found it yet, but I ...